Tips on how to run your social media platforms
Everything is digital. Currently, everything is moving towards a digital and online presence. As you are reading this online, I’m sure you are aware.
If you own a business, you likely have some form of social media platform. If not, this might help push you that little step more to get on there and start promoting your brand. If you have a platform already, this may give you some extra tips and tricks for your journey.
Having a social media platform is not about the post, post, post. For your platform to thrive, it is about structure: editorial content schedule, connecting with your target audience, variety of visual content, set goals and much, much more.
What social media platforms are there?
There are lots of different platforms available to promote your business. Each social media site has an average age range that it leans towards, so it is vital to research which is best for your target audience.
Below is a list of the most popular platforms there are and their average demographic:
- Facebook (25-34)
- Instagram (25-34)
- Twitter (18-29)
- TikTok (10-19)
- LinkedIn (25-34)
- Pinterest (50-64)
- Snapchat (15-25)
- YouTube (15-35)
I have narrowed down some of the most helpful tips to get going. Now let’s begin!
Being human and having a relationship with the customer
Social media is the key to creating that relationship. For example, customers are more likely to follow you if they can relate to your content and find it engaging and entertaining. A positive relationship is much more likely to gain you: followers, be recommended to others and do not bore the current followers into that unfollow button!
This social media relationship is simple as:
- Replying to people’s comments and queries
- Always @mention people you reference in posts
- Always @mention content you repost
- Don’t just repost/ retweet but make sure you add your comment to start a conversation
Being able to see a company run by humans is so appealing! A big mistake is for your business to come across like a robot is running it. People love to feel like they know all behind the scenes, like seeing people that run the show and the events in the background. This can be achieved by posting inside the office pictures or the team out ‘in the wild’.
Business social media platforms are much more relaxed and interact with customers more like friends. Relatable content is key to engaging your customers, so cracking the odd business-related joke and piggybacking on relevant trends can be a fun way to keep your feed relatable.
Content scheduling isn’t something big brands do just because they can. It’s actually to keep a consistent and active thread, this allows you to engage with the customer.
It is beneficial to spend time on pieces whilst you have a creative flow. Afterwards, pop it in your editorial calendar to be posted future. An editorial calendar allows you to plan ahead creating a calendar of content which shows you when and what to post. Allowing you to relax and not constantly think: ‘When was the last time I posted?’ or ‘What should I post next?’. The best bit is you’re organised ahead of time and prevented from accidental re-peat posting!
Goals and targets
Working towards a goal will make achieving a good platform achievable. The best way to achieve this is to set yourself realistic goals that are time-bound and relevant. Reasonable goals can be ‘In the next 6 months, we will increase our comment response rate by 20 %’. Setting goals prevents you from going off on a tangent and posting irrelevant content.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the rank of the search engine result page. The higher you rank, the more relevant you are to the search subject. The aim is to rank on the first page for your relevant target audience.
Optimising your SEO appearance/ ranking is vital to getting more website leads or social media leads. Here are a few things you can do to help get you started:
- Relevant search keywords
- Clear, high-quality content
- Using ‘#’ on social media platforms with keywords
- Clear and focused URLs
- Sharing on social media
- Include links and URLs to connect to your other platforms
Most importantly, monitor what is working best for your business.
Finally, the most fun bit! People love nothing more than an exciting picture, infographic or behind the scenes snap. It is quick, fun, eye-catching, and often informative. It is safe to say that black and white text doesn’t hit the spot for everyone. Sometimes a picture is what will draw them in.
Instagram is probably the biggest platform for imagery, and most people use it. You don’t need a high-tech camera to create the best images because smartphones do the same thing. Another thing to point out is that imagery doesn’t have to be a photo or video there are many alternatives.
- Relevant quotes
- Graphs and data
All it takes is a few strategies and tactics to get yourself started. Soon you will have an active and engaging social media presence drawing your customers in.
4 minutes read